the website or platform where the link is being shared (e.g. adwords, Facebook, email, etc.).
utm_source
Tthe type of marketing channel being used (e.g. email, banner ads, CPC).
utm_medium
The name of the campaign or promotion being run (e.g. summer sale, new product launch).
utm_campaign
The keyword or phrase associated with the link, for paid search campaigns.
utm_term
The specific ad or content variant being tested in A/B testing. (e.g. version2a, blog-article)
utm_content