Mastering a great page title is a crucial element for copywriters, marketers and SEOs. A well-optimized page title can literally boost your rankings by a few hundred positions, in as little as 24-48 hours! So this is an important step towards a good placement in searchengines.
<head> <title>Page title</title> </head>
Where is the page title tag used?
- The top browser bar shows the page title
- Searchengine result pages (SERPS) use the title
- When your website is shared social networks grab the title for the post headline
How to write a great SEO title
- Keep it below 70 characters
- Make each title unique to a specific page – do not repeat it.
- Put your primary keywords at the beginning
- It`s your best sales pitch – keep things like curiosity, urgency etc. in mind
- Do not repeat your keyword in random order
- Make it a real headline which tells the visitor what your content is about
- Focus on the actual content – do not mention all things which people may also find on your site
- Optionally add the matching category or use breadcrumbs in a meaningful way
Should I put my company brand into it?
if it fits into the 70 character limit you can put it at the end. Clearly seperate it with a pipe or dash. Searchengines will recognize it as a brand name when it’s shown on every page in the same format.
Make it relevant and readable with your main keywords first. Combine it with a call-to-action and write a unique title for every page laser focused on the content.